|[January 29, 2013]
Aframe Helps Clean Cut Media Deliver on ATP World Tour Uncovered Video Production and Distribution
LONDON & BOSTON --(Business Wire)--
As the 2013 ATP
World Tour tennis season kicks off, Aframe
announced that its cloud video production platform helped Clean
Cut Media declare a victory over the time-intensive and costly
process of sharing tennis footage globally.
Instead of delivering full broadcast resolution video footage using
overnight shipment of tapes and hard drives, Clean Cut Media use Aframe
to leverage cloud computing as a smarter way to produce and distribute a
variety of tennis content. Working with production teams in Los Angeles
and London, Clean Cut Media use Aframe's private cloud network to:
World Tour Uncovered, presented by Rio", the ATP's (News - Alert) 47 x weekly
26-minute magazine show as part of the distribution process to
broadcasters in over 150 countries worldwide.
Ingest footage from ATP
World Tour events in 61 tournaments in 31 countries on 6
continents, as well as from foreign producers and Clean Cut's own film
Support remote access anywhere around the globe by ATP's team or its
Allow efficient versioning of content into multiple languages and
country-specific packages, such as UK segments
on Andy Murray
Sponsored content such as Player Profiles sponsored by FedEx and Moët
& Chandon Champagne Moments
Accelerate review and approval of highlights and promo packages
Deal efficiently with each broadcaster's unique workflow and broadcast
standards and requirements, with always-accessible content stored
securely in the cloud.
"We were looking for a time-efficient and cost-saving tapeless workflow.
The great thing about Aframe is that it creates proxies from hi-res
files for clients to view our work immediately before we send out the
final version for broadcasters to download the full original format,"
said January Lo, production manager at Clean
Cut Media. "This secure private cloud network is a smarter way for
us to upload large files and manage our online archive easily."
Operational in London since 2010, Aframe expanded its private cloud
network to the US in 2012. Aframe's highly secure, exceptionally fast
cloud allows professional video creators to share, search and
collaborate without on-site equipment or full-time staff - anywhere,
anytime - requiring only an internet connection.
"In the hyper-competitive business of sports video, Aframe helped Clean
Cut Media achieve the fast turnarounds that are paramount to ensuring
broadcast content is kept fresh, and shows attract the audiences they
seek," said David Peto, CEO of Aframe.
About the ATP
The ATP is the governing body of the men's professional tennis circuits
- the ATP World Tour, the ATP Challenger Tour and the ATP Champions
Tour. With 61 tournaments in 31 countries, the ATP World Tour showcases
the finest male athletes competing in the world's most exciting venues.
From Australia to Europe and the Americas to Asia, the stars of the 2013
ATP World Tour will battle for prestigious titles and Emirates ATP
Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as
well as Grand Slams (non ATP events). At the end of the season only the
world's top 8 ranked singles players and doubles teams, based on their
performance throughout the year, will qualify to compete for the last
title of the season at the Barclays ATP World Tour Finals. Held at The
O2 (News - Alert) in London, the event will officially crown the 2013 ATP World Tour
No.1 presented by Emirates. For more information, please visit www.ATPWorldTour.com
About Clean Cut Media
Cut Media are a production company creating high end programming for
broadcast and corporate clients. They are highly skilled in delivering
content on-time without compromising quality, meeting and exceeding
Clean Cut Media produce the weekly lifestyle magazine show, ATP World
Tour Uncovered Presented by Rio. The show provides fans with
unrivalled behind-the-scenes access to the most exciting tennis players
and tournaments on earth. Clean Cut Media produces 47 episodes each
season and it is currently broadcast on Sky Sports in the UK and around
the world in over 150 countries.
Aframe is a web-based service designed to liberate the video production
industry by providing a shared, secure space for production companies,
broadcasters, marketing agencies, and any business or individual working
with the moving image. Using Aframe, producers can plan, create content,
collaborate, store, edit, distribute and make footage searchable. Aframe
aims to take the blood, sweat and tears out of content creation, without
needing equipment or full-time staff, and only requiring an internet
For more information about Aframe visit aframe.com
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