While many cloud vendors have turned to the safe and sure approach of separate spindles and virtual servers, Oracle has chosen to take the road less traveled by reintroducing its new cloud/social constellation last week, according to a blog by Denis Pombriant, managing principle of the Beagle Research Group, a CRM market research firm and consultancy.
While this is the road less traveled, it is traveled nonetheless, and other companies have adapted this unique strategy as well. Salesforce, for example, also follows a conventional triple-tell approach; tell your audience/customer what you’re going to say, say it, and then reiterate what you said. As this news was greeted with skepticism in some quarters, it led many to perceive the new cloud establishment, as Pombriant coins it, a “legacy to cloud hybridization.” He goes on to offer some interesting points:
It is extremely interesting to see how Oracle – a company which so much of true cloud computing rests – has chosen to go such a distinctly different way when it comes to its enterprise customers. In Pombriant’s opinion, it is an unfortunate choice which will prove to “be obsolete in 10 years, at which point the whole industry will be at roughly the same point it is today.” Of course, this is just one of the many kinds of solutions existing today.
Who knows what will surface in the industry next?
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